February 2023

Roberto Sarotto Museum opens in Alba

Roberto Sarotto Museum opens in Alba - Roberto Sarotto

Roberto Sarotto Museum opens in Alba

From Feb. 9
at the Wine Bar in Piazza Michele Ferrero

Neviglie, Feb. 01, 2023

The new museum dedicated to the history of the Roberto Sarotto winery will be open to visitors at the  Wine Bar in Alba.

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The Museum includes a self-guided tour, which visitors can follow by downloading the digital guide, available in several languages.

The Roberto Sarotto Museum is the convergence point of the origins of the family, with today’s reality of the winery and those who represent its future. The Museum completes the experience of the visitor who wants to learn more about the Sarotto company beyond its products, by bringing a bit of the winery and its members in the center of Alba.



The space, located in the atmospheric underground room of the Point of Sale, consists of a display section of historic vintages and large formats of the winery’s finest wines. On the walls, period images tell the story of the Sarotto family’s origins. In the center of the room, an installation shows the different territories from which the winery’s wines originate, accompanied by a video presentation of the area. Finally, a sensory booth which transports the visitor  into Roberto Sarotto Winery’s world through the voices and interviews of its members and collaborators.

Before leaving the booth, do not forget  to take a souvenir photo of your visit!


We look forward to seeing you at the Roberto Sarotto Museum. Thank you and Welcome!